Kitesurfers in ocean

STAY STOKED.

SLOW-MADE SURF APPAREL, CRAFTED BY THE COAST.

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FEATURED COLLECTIONS

Black and white photo of grey stay stoked beanie on head.

SHOP WINTER COLLECTION

Premium surf apparel, warm hoodies and coastal-inspired essentials for colder days.

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UP TO 30% OFF SITEWIDE SALE

30% OFF ALL STAY STOKED HOODIES

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30% OFF HOODED TOWELS

30% OFF STAY STOKED T-SHIRTS

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20% OFF MEN'S MUSLIN SHIRTS

20% OFF LADIES MUSLIN SHORTS

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INSPIRED BY THE OCEAN

Everything we make inspired by the waves

SLOW MADE IN SMALL BATCHES

We believe in building better

LOCALLY CRAFTED

Real people making great products

surfer on wave with palm tree in frame.

MADE FOR SUN, SALT & SOUL

Soul and Spirit is a coastal surfwear brand inspired by slow living and the ocean. We create locally made apparel in small runs for those who feel most at home by the sea.

Our Story
Ocean blue surf hooded towel front view with ocean background.

HOODED TOWELS

Wrap up in comfort after every adventure. Whether you’ve just finished a surf, a cold water swim, or need a cozy way to change after an event, our 100% cotton hooded towels have you covered. With a soft, absorbent fabric, a cozy hood, handy side pockets, and a unique wave-inspired design, they combine function, warmth, and style—perfect for beach days, poolside hangs, or any outdoor adventure.

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Sea lion swimming underwater with sunlight filtering through the water.

GIVING BACK

We’re proud to support the Hout Bay Seal Rescue Centre.

For every item you purchase, R10 goes directly to helping injured and orphaned seals, giving them a second chance in the wild.

Together, we can protect our coast, one purchase at a time.

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